While Belgian fashion designer Raf Simons is perhaps best known for his work for Jil Sander and his eponymous label, he actually studied industrial design, launching his career as a furniture designer before switching to fashion a few years later. His approach to haute couture is informed by youth-cultural reference points, which Simons translates into cutting-edge contemporary menswear.
Mercedes-Benz recently invited the Belgian designer to curate the first edition of the Avant/GardeDiaries, a new media platform that will offer exclusive content related to creative culture. Considering that the first series of artists includes everyone from sculptor Dustin Yellin to British art rockers These New Puritans, The Avant/Garde Diaries, for better or for worse, has little to do with automobiles.Under the direction of Raf Simons, artists and trendsetters will be presenting their take on today's and tomorrow's world and engaging in dialogue with experts, as well as the general public. With this event, Mercedes-Benz is providing a creative platform for the discussion of social and contemporary issues relating to art, fashion, music, innovation, trends, culture and the automobile.It is an interesting move for the automaker, insofar as they've seen fit to put their interests and resources into editorial content. |
